maprox AG1. the person responsible within
the person responsible within the meaning of the GDPR is:
Maprox AG
Usterstrasse 87
8620 Wetzikon
Tel: +41 (0)43 488 18 00
E-mail: info[at]maprox.ch
2. Technology
2.1 SSL/TLS encryption
This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as contact requests, order inquiries or login data that you send to us as the operator. You can recognize an encrypted connection by the "https://" in the address line of the browser instead of "http://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
3 Collection and storage of personal data
3.1 Data collection when visiting the website
When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (in so-called "server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information are stored in the server log files. The following can be recorded
1. the browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system accesses our website (so-called referrer),
4. the sub-websites which are accessed via an accessing system on our website,
5. the date and time of access to the website,
6. an Internet Protocol address (IP address),
7. the Internet service provider of the accessing system.
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to
1. to correctly deliver the contents of our website,
2. to optimize the contents of our website and the advertising for it,
3. to ensure the permanent functionality of our IT systems and the technology of our website and
4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.
This collected data and information is therefore evaluated by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The data of the Server log files are stored separately from all personal data provided by a data subject.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed below.
3.2 Data collection when contacting us by email and when using the contact form
Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. The personal data entered in the input screen is used to protect our confidentiality interests and to prevent misuse of the contact form, in particular by determining from whom an inquiry originates. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
3.3 Data collection for application management
We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to us electronically, for example by email or via a web form on the website. If we conclude an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests on our part stand in the way of deletion. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the Equal Treatment Act (GIG).
In this respect, data processing is carried out solely on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
3.4 Data collection during registration and orders via our online store
When you log in to our online store, open an account there and place orders, we collect and process the personal data you enter there for the purpose of processing your order. We use an online store from www.Shopify.com (Shopify) as the application for our online store. There is a separate privacy policy for the corresponding data processing, which you can view here: https://maprox.shop/policies/privacy-policy. We also refer you to the detailed privacy policy of the third-party provider Shopify, which you can view here:
• - Shopify's General Privacy Policy (www.shopify.com/legal/privacy).
• - CookiePolicy of Shopify (www.shopify.com/legal/cookies)
4. Collection, processing, storage and transfer of data
Your personal data will not be collected, processed, stored and/or transferred to third parties for purposes other than those listed below.
We only pass on your personal data to third parties if:
• you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR,
• this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b) GDPR,
• in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c) GDPR,
• processing is necessary in order to protect the vital interests of the data subject or of another natural person pursuant to Art. 6 (1) sentence 1 (d) GDPR,
• processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us pursuant to Art. 6 para. 1 sentence 1 lit. e) GDPR, and
• the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data.
5. Cookies
We use cookies on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.
Information is stored in the cookie that results in each case in connection with the specific end device used. This enables us to recognize you when you visit our website again. However, this does not mean that we are directly informed of your identity.
On the one hand, the use of cookies serves to make the use of our website more pleasant for you. For this purpose, we use so-called session cookies to recognize whether you have already visited individual pages of our website. These are automatically deleted after you leave our website.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our website again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made. This means you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate the optimization of our offer for you (see section 6). These cookies enable us to automatically recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time.
The data processed by cookies are necessary for the purposes mentioned to protect our legitimate interests and those of third parties within the meaning of Art. 6 para. 1 sentence 1 lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser so that it rejects cookies, only saves them for one session or otherwise deletes them prematurely, or so that a message always appears before a new cookie is created and you can then allow this in individual cases or not. However, if cookies are completely deactivated, certain functions of our website may no longer be usable.
When using our online store via the Shopify application we use for this purpose, Shopify cookies are also used. In this context, we refer to Shopify's detailed explanations of how the corresponding cookies work (www.shopify.com/legal/cookies).
6. Analysis tools/tracking tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR. With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate the optimization of our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
The respective data processing purposes and categories can be found in the corresponding tracking tools listed individually below.
a) Google Analytics / Remarketing
We use Google Analytics and Google Analytics Remarketing, web analysis services of Google Inc. (https://www.google.de/intl/de/about/; 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google") for the purpose of designing and continuously optimizing our website to meet your needs. In this context, Google creates pseudonymized user profiles and sets cookies (see section 5). The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Host name of the accessing computer (IP address),
• Time of the server request,
are transmitted to a Google server in the USA and stored there. Google does not receive any personal data from us and does not store any IP addresses. However, Google may use the aforementioned information to measure and evaluate the use of the website (non-personal), to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. However, under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking). Only if you have registered with Google yourself will Google know who you are, and Google will then be responsible for processing your personal data in accordance with its own data protection provisions (https://policies.google.com/?hl=de). Google only informs us how our website is used (no information about you personally).
You can prevent the installation of cookies by selecting the appropriate settings in your browser software. We would like to point out that you may then no longer be able to use all the functions of our website to their full extent.
In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
Further information on data protection in connection with Google Analytics can be found at Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de) or in their privacy policy (https://www.google.com/analytics/terms/de.html).
b) Google Adwords Remarketing / Conversion Tracking
We also use Google Conversion Tracking or Google Adwords Remarketing to statistically record the use of our website and to evaluate the optimization of our website for you. Google places a cookie (see section 5) on your computer if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this website.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers are told the total number of users who clicked on their ad and were redirected to your website with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this - for example, by changing your browser settings to generally deactivate the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com". You can find Google's privacy policy on conversion tracking at: https://services.google.com/sitestats/de.html.
c) Google Tag Manager
We also use Google Tag Manager, which can be used to manage analysis and tracking tags via an interface. This works to the extent that a page load process is detected by the Tag Manager. Depending on the configuration, this loading of the website triggers a Google Analytics tag. The data from this tag is then sent back to the Google Analytics server so that a pseudonymized analysis of user behaviour can be carried out. No cookies are set by Google Tag Manager and no personal data is collected. Further information on the terms of use and data protection can be found at www.google.com/analytics/terms/de.html and www.google.com/intl/de/analytics/privacyoverview.html.
7 DoubleClick by Google
This website uses the DoubleClick by Google tool. DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports or - if the frequency capping function is activated - to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.
Due to DoubleClick by Google, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for Google to find out your IP address and store it. Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and https://support.google.com/adsense , as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy.
In addition to changing your browser settings, you can also use a browser plugin to permanently deactivate the DoubleClick cookie. With the plugin, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plugin for permanent deactivation here (https://support.google.com/ads/answer/7395996).
8 Newsletter dispatch
8.1 Newsletter dispatch to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
8.2 Advertising newsletter
On our website, you are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when you subscribe to the newsletter can be seen from the input mask used for this purpose.
We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if
1. you have a valid e-mail address and
2. you have registered to receive the newsletter.
For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered for the first time for the newsletter mailing using the double opt-in procedure. This confirmation e-mail is used to check whether you, as the owner of the e-mail address, have authorized the receipt of the newsletter.
When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) to the IT system you are using at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.
The personal data collected when registering for the newsletter is used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent.
The legal basis for data processing for the purpose of sending the newsletter is Art. 6 para. 1 lit. a GDPR.
8.3 Newsletter tracking
Our newsletters contain so-called tracking pixels.
A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the company can recognize whether and when an e-mail was opened by you and which links in the e-mail were called up by you.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by us. Unsubscribing from the newsletter is automatically interpreted as a revocation.
Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit.f GDPR on the basis of our legitimate interests in the display of personalized advertising, market research and/or the needs-based design of our website.
9 Your rights as a data subject
9.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data concerning you is being processed.
9.2 Right to information Art. 15 GDPR
You have the right to receive information from us free of charge at any time about the personal data stored about you and a copy of this data.
9.3 Right to rectification Art. 16 GDPR
You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
9.4 Erasure Art. 17 GDPR
You have the right to obtain from us the erasure of personal data concerning you without undue delay where one of the grounds provided for by law applies and insofar as the processing is not necessary.
9.5 Restriction of processing Art. 18 GDPR
You have the right to demand that we restrict the processing of your personal data if one of the legal requirements is met.
9.6 Data portability Art. 20 GDPR
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Art. 20 para. 1 GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.
9.7 Objection Art. 21 GDPR
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Art. 6 para. 1 lit. e (data processing in the public interest) or f (data processing on the basis of a balancing of interests) GDPR.
This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
In individual cases, we process personal data for direct marketing purposes. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process the personal data for these purposes.
You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
9.8 Withdrawal of consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.
9.9 Complaint to a supervisory authority
You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.
10 Routine storage, deletion and blocking of personal data
We process and store your personal data only for the period required to achieve the purpose of storage or if this is provided for by the legal provisions to which our company is subject.
If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
11 Duration of storage of personal data
The criterion for the duration of storage of personal data is the respective statutory retention period. Once this period has expired, the corresponding data is routinely deleted, provided it is no longer required to fulfill or initiate a contract.
12 Updating and amendment of the data protection declaration
This data protection declaration is currently valid and is dated July 30, 2024.
Due to the further development of our website and offers or due to changed legal or official requirements, it may become necessary to amend this data protection declaration. You can access and print out the current privacy policy at any time on the website at https://www.maprox.ch/en/privacy-policy.html.
Maprox AG
Usterstrasse 87
8620 Wetzikon
Privacy policy
Edition of July 30, 2024